For my entry to D&AD I developed an interactive reading game for the Penguin Books x Mono-type brief. ‘READ IT’ has users read a section of a book of their choice, then answer a multiple-choice quiz about what they have just read.
Each right answer earns the user points, which they can exchange for discounts on physical penguin books in real life. The style of the book is completely customisable to the user's needs, allowing them to change the font, word size, background cover, etc., things which may prevent them from reading physical books.
