Local Brew is a concept campaign to promote communities visiting locally owned pubs to socialise and come together as a community. In the project, I explored developing packaging designs and the rules of layout and printing.
For the project I designed a series of beers to be sold, informing customers of the decline of locally owned pubs in the UK and encouraging them to responsibility visit pubs which used to be the corner-stone of the community across the country.
Each of the variety has its distinct packaging while keeping the same consistent style to avoid confusion. With four different varieties of beer (Lager, IPA, Stout and Alcohol-free) there is an option for everyone.
