My response to a brief called "It takes all types" explores the history and usage of the font Myirad Pro.
The brief directed us to choose a font and explain its features, usages and history in a motion graphic with a maximum length of two minutes. I chose to explore the unassuming font Myriad Pro. The font was designed to be invisible, with few stand-out features, however, it has grown into a favourite for worldwide brands such as Adobe, Apple and Walmart.
A key strength of the font is its variety of weights, the typeface has 40 different weights making it so versatile and very appealing to brands who want variety but consistency.
